This research aims to investigate how artificial intelligence (AI) can be used to improve
marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary …

Talent management is the constant system that includes attracting and retaining high-quality
employees who have developed skills, professional planning, and interest in growth. This …

Written documents, inscriptions, and artefacts have been left behind by India's long and
eventful past, providing a wealth of essential information about the country's cultural legacy …

In the ever-evolving landscape of modern marketing, the convergence of management
information systems (MIS) and predictive analytics has become a potent force. This chapter …

Modern organizational management must include strategic human resource management
(SHRM). It is an improvement over the conventional human resources management …

The chapter looks at the challenges faced by academicians at the time of COVID-19.
Additionally, it examines how Bengaluru academicians reconcile work and life, as well as …

In the rapidly evolving landscape of marketing, data-driven decision-making has become
paramount for organizations seeking a competitive edge. This chapter presents a …

Organizations in development need to go through all the steps that can result in
reorganisation or change. If you look closely enough, higher-ups don't always seem to be …

In today's fast-paced and data-driven corporate market, the capacity to fully utilize
information is critical. Business intelligence (BI) is the foundation of informed decision …

The purpose of this study was to ascertain the effect of a firm's capital components on its
performance, including supply chain design, intellectual capital, and capital structure, which …