Although research studies in education show that use of technology can help student
learning, its use is generally affected by certain barriers. In this paper, we first identify the …

This chapter reviews research on consumer psychology with emphasis on the topics of
categorization, inferences, affect, and persuasion. The chapter reviews theory-based …

Insufficient physical activity is one of the ten leading global risk factors for mortality (World
Health Organization, 2009), with worldwide prevalence ranging from 16.6 to 34.5% for …

Abstract Knowledge of the mental representations that individuals hold about tourist
destinations are important to understand their intentions. These mental destination …

Using an explanatory sequential mixed methods design, the study investigated high school
students' affordances for social media, their attitudes and beliefs about these new …

Construct definition, Object classification, Attribute classification, Rater identification, Scale
formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

The magnitude of public concerns about agricultural innovations has often been
underestimated, as past examples, such as pesticides, nanotechnology, and cloning …

Internet-based interactive multimedia technologies enable online firms to employ a variety of
formats to present and promote their products: They can use pictures, videos, and sounds to …

In the intervening years since publication of the chapter “A ect and Consumer
Behavior”(Cohen & Areni, 1991) in the Handbook of Consumer Behavior (Kassarjian & …