Ongoing technological disruptions in the service industries have altered modern business
practices globally. Due to the unending transference in the overall consumer behavior in …

Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and
quick food delivery. Yet, the existing research offers a limited understanding of consumers' …

In the post-industrial economy, intellectual capital (IC) in the form of human, structural or
relational capital is becoming a crucial factor for a firm's long-term performance, as it …

Corporate social responsibility (CSR) is a long-established topic in firms' operating process,
yet few studies have examined CSR from the perspective of customer satisfaction and …

The purpose of this study was to explore the effect of customer relationship management
(CRM) dimensions on employee-based brand equity. By looking at the past literature, it can …

Purpose–The purpose of this paper is to develop a multi‐item scale for measuring the
customer relationship management effectiveness (CRME) in Indian retail banks and to …

Purpose This paper aims to examine the effect of customer relationship management (CRM)
on patient satisfaction and patient loyalty, controlling for other socio-demographic …

This study was conducted, to examine the impact of CRM capability dimensions, on
organizational performance. The study identified four customer relationship management …

In this paper, it has been tried to evaluate influence of information technology–as a key
factor–from different aspects in order to create and manage direct relationship between …

Bank customer loyalty is becoming a priority concern for banking institutions, as a means of
gradually increasing complementary margins and eliminating the lack of liquidity caused by …