Factors influencing paddy farmers' choice of marketing channels: study of a nationally representative survey from India

C Naik, BC Mohan - Journal of Agribusiness in Developing and …, 2024 - emerald.com
Purpose This study aims to examine the factors that impact the choice of paddy marketing
channels in India at the farm level and household contingencies. Design/methodology …

Observation of post-yield supply chain impediments for spoilage mitigation and revenue generation opportunities at countryside

R Priyadarshi - Journal of Global Operations and Strategic Sourcing, 2024 - emerald.com
Purpose The countryside population has always been depended on the revenues earned
from agricultural yields. These yields often suffer losses in the absence of coordination …