The present umbrella review aimed to:(i) analyze review manuscripts on sport management
knowledge/competencies/skills;(ii) propose a harmonized, evidence-based, competency …

Purpose It is not possible for every fan of a sport to watch matches at stadiums because of
the capacity and location constraints. Furthermore, although sport fans could not physically …

Research question The few publications discussing sport sponsorship from a network
approach lack sufficient explanations for resource integration. Building on the sport value …

Sponsorship plays a critical role in the delivery of major sport events. To date, the majority of
sponsorship research has focused on the sponsors' perspective or consumer responses …

Purpose The purpose of this paper is to introduce a conceptual model of branded
entertainment into sport marketing and highlight Red Bull's strategy as a “best practice” …

Research question: Fans' perception that sponsors are a financial need illustrating the
increased commercialisation in sport s is not always aligned with their view of a club's …

The purpose of the present mixed-methods study was two-fold:(i) to test the validity of a
Sports Management knowledge, competencies, and skills framework developed during the …

Research question Building on the growing demand for organisations to generate both
economic and social value, this study explores the creation of shared value (CSV) by major …

Research question: Advertising has been considered a less efficient vehicle of marketing
communication. One recent study refuted that consumers' attitude towards advertising was …

Background. The sports industry has been transformed through digitalization processes.
One traditional area of sports marketing strategy that has changed significantly is …