Relevant sport management knowledge, competencies, and skills: an Umbrella review
F Guidotti, S Demarie, S Ciaccioni, L Capranica - Sustainability, 2023 - mdpi.com
The present umbrella review aimed to:(i) analyze review manuscripts on sport management
knowledge/competencies/skills;(ii) propose a harmonized, evidence-based, competency …
knowledge/competencies/skills;(ii) propose a harmonized, evidence-based, competency …
The influence of event-related factors on sport fans' purchase intention: a study of sponsored products during televised sporting events
Purpose It is not possible for every fan of a sport to watch matches at stadiums because of
the capacity and location constraints. Furthermore, although sport fans could not physically …
the capacity and location constraints. Furthermore, although sport fans could not physically …
'Going the extra mile'in resource integration: evolving a concept of sport sponsorship as an engagement platform
M Buser, H Woratschek… - European Sport …, 2022 - Taylor & Francis
Research question The few publications discussing sport sponsorship from a network
approach lack sufficient explanations for resource integration. Building on the sport value …
approach lack sufficient explanations for resource integration. Building on the sport value …
Sport event sponsorship management from the sponsee's perspective
Sponsorship plays a critical role in the delivery of major sport events. To date, the majority of
sponsorship research has focused on the sponsors' perspective or consumer responses …
sponsorship research has focused on the sponsors' perspective or consumer responses …
Sport-related branded entertainment: the Red Bull phenomenon
RE Kunz, F Elsässer, J Santomier - Sport, Business and Management …, 2016 - emerald.com
Purpose The purpose of this paper is to introduce a conceptual model of branded
entertainment into sport marketing and highlight Red Bull's strategy as a “best practice” …
entertainment into sport marketing and highlight Red Bull's strategy as a “best practice” …
When sponsorship causes anger: Understanding negative fan reactions to postings on sports clubs' online social media channels
Research question: Fans' perception that sponsors are a financial need illustrating the
increased commercialisation in sport s is not always aligned with their view of a club's …
increased commercialisation in sport s is not always aligned with their view of a club's …
Sports Management Knowledge, Competencies, and Skills: Focus Groups and Women Sports Managers' Perceptions
F Guidotti, S Demarie, S Ciaccioni, L Capranica - Sustainability, 2023 - mdpi.com
The purpose of the present mixed-methods study was two-fold:(i) to test the validity of a
Sports Management knowledge, competencies, and skills framework developed during the …
Sports Management knowledge, competencies, and skills framework developed during the …
The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts
Research question Building on the growing demand for organisations to generate both
economic and social value, this study explores the creation of shared value (CSV) by major …
economic and social value, this study explores the creation of shared value (CSV) by major …
Sponsorship and advertising in sport: a study of consumers' attitude
C Cheong, DY Pyun, HK Leng - European Sport Management …, 2019 - Taylor & Francis
Research question: Advertising has been considered a less efficient vehicle of marketing
communication. One recent study refuted that consumers' attitude towards advertising was …
communication. One recent study refuted that consumers' attitude towards advertising was …
[HTML][HTML] Digitalization and sports sponsorship strategy: A review and research agenda
M Garza Segovia, C Kennett - Annals of Applied Sport Science, 2022 - aassjournal.com
Background. The sports industry has been transformed through digitalization processes.
One traditional area of sports marketing strategy that has changed significantly is …
One traditional area of sports marketing strategy that has changed significantly is …