Marketing “performance is sales growth based on the extent to which the company can
maintain or add new customers. Companies or business owners must develop the products …

Kebiasaan pembudidaya rumput laut di Desa Allumang, Kec. Pantar Barat Laut, Kabupaten
Alor, Prop. NTT melakukan teknik pengeringan rumput laut melalui metode penjemuran di …

Penelitian ini bertujuan untuk menguji pengaruh hubungan Orientasi Kewirausahaan,
Kualitas Pelayanan, Keunggulan Bersaing, dan Kinerja Bisnis, khususnya dalam lingkup …

SMEs have advantages compared to large businesses, among others: flexibility and quickly
adapt to market changes, able to absorb relatively large unskilled labor, the majority of …

SMEs necessitate effective marketing approaches and strategies to augment their marketing
performance. Entrepreneurial marketing functions as an alternative to appropriate marketing …

Product innovation is a crucial factor in modern business competition, significantly impacting
organizational financial performance. This study examines the relationship between …

This study aims to determine the influence of market orientation and product innovation on
the marketing performance of MSMEs in Indramayu Regency. The method used in this …

An increasingly competitive business environment encourages high levels of competition
and has a strong impact on marketing performance. Marketing performance plays an …

Penelitian ini bertujuan untuk mengetahui pengaruh pemilihan strategi dalam meningkatkan
kinerja pemasaran UMKM penyandang disabilitas. Pemilihan variabel diperoleh melalui …

The paper focuses on the impact of product innovation on financial performance. Adoption of
technology plays a crucial role in driving product innovation. Measurement of product …