This study examined key factors that have affected high school students' choices of higher
education institutions (HEIs). It provides a deeper insight into the voice of their key …

The research upon which this paper was based was aimed at finding out the factors students
consider important in their college choice decision and to provide marketing implications for …

The purpose of this study is to calibrate factors that influence students in their choice of
public university. The factors are university's image, course offered, facility provided and …

Nowadays, higher education is facing big challenges that made a lot of Higher Education
Institutions (HEIs) become increasingly interested in attracting more students. Social …

Undoubtedly, marketing is an important tool to position and brand Higher Education
Institutions (HEIs). Nowadays, higher education is facing big challenges, which have made a …

The role of higher learning institutions (HLIs) is increasingly becoming important in
contributing to socio-economic development in nations year after year. HLIs cannot fully play …

In the era of globalization, competitive pressure has forced the higher education sector to
look for more competitive marketing strategies. Therefore, it is essential that higher learning …

Market orientation and performance relationship is an area that is increasingly receiving the
attention of many authors in the current decade. There is however no well-established …

The application process for entry into public universities in Malaysia, handled entirely by the
University Centre Unit (UPU), has a major drawback as often the degree programme offered …

The evolution of information technology (IT) has made students' needs for information
services to change, which inevitably puts pressure on academic libraries, to work towards …