Esports scholarship review: Synthesis, contributions, and future research
Esports, or competitive video gaming competitions, bring together aspects of sports,
business, leisure, technology, and digital media, appealing to academics across multiple …
business, leisure, technology, and digital media, appealing to academics across multiple …
Definitions of esports: a systematic review and thematic analysis
The esports market has been growing exponentially has been growing exponentially with
much interest from industry and academia. Perhaps because of this growth, there is a lack of …
much interest from industry and academia. Perhaps because of this growth, there is a lack of …
The role of influencers in live streaming e-commerce: influencer trust, attachment, and consumer purchase intention
N Chen, Y Yang - Journal of Theoretical and Applied Electronic …, 2023 - mdpi.com
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …
Esports matrix: Structuring the esports research agenda
Abstract The popularity of Electronic Sports (esports) have grown tremendously in the last
few years, becoming one of the most popular forms of digital entertainment. Despite …
few years, becoming one of the most popular forms of digital entertainment. Despite …
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective
Y He, W Li, J Xue - Electronic Commerce Research and Applications, 2022 - Elsevier
To reduce the negative impacts of the COVID-19 pandemic, local government officers
conducted live streaming to sell and endorse local products. Understanding factors and …
conducted live streaming to sell and endorse local products. Understanding factors and …
Nudging interactive cocreation behaviors in live-streaming travel commerce: The visualization of real-time danmaku
J Yang, Y Zeng, X Liu, Z Li - Journal of Hospitality and Tourism …, 2022 - Elsevier
Using visualizations of danmaku and word cooccurrence analysis, the current research
evaluates China's live-streaming travel industry by extracting live streamers' and customers' …
evaluates China's live-streaming travel industry by extracting live streamers' and customers' …
Virtual gifting and danmaku: What motivates people to interact in game live streaming?
Y Li, Y Guo - Telematics and Informatics, 2021 - Elsevier
Virtual gifting and danmaku are important interactive behaviors in the course of game live
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …
streaming. Viewers send both gifts and danmaku enthusiastically while watching a game …
How synchronous participation affects the willingness to subscribe to social live streaming services: The role of co-interactive behavior on Twitch
Social computing has transformed the content industry. Content providers have changed
from providing merely content to offering social content experiences that allow users not only …
from providing merely content to offering social content experiences that allow users not only …
[HTML][HTML] Can live streaming save the tourism industry from a pandemic? A study of social media
As a reflection of shifting and fluid experiences in time and space, live streaming can reduce
losses in the tourism industry associated with travel restrictions during the COVID-19 …
losses in the tourism industry associated with travel restrictions during the COVID-19 …
Would you be willing to purchase virtual gifts during esports live streams? Streamer characteristics and cultural traits
J Chen, Y Wu - Computers in Human Behavior, 2024 - Elsevier
China is not only the largest but also one of the fastest-growing live streaming markets
globally. In comparison to Western countries, Chinese viewers have a tendency to engage …
globally. In comparison to Western countries, Chinese viewers have a tendency to engage …