Evolution and consumer behavior
KM Durante, V Griskevicius - Current Opinion in Psychology, 2016 - Elsevier
Highlights•An evolutionary approach to consumer research can generate novel
predictions.•This approach considers the adaptive function of behavior.•Specific challenges …
predictions.•This approach considers the adaptive function of behavior.•Specific challenges …
Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness
P Gutiérrez-Rodríguez, P Cuesta-Valiño… - Management …, 2024 - emerald.com
Purpose The objective of this paper is to define a structural equation model (SEM) that
examines how fashion consumers' expectations of consumer brand engagement (CBE) …
examines how fashion consumers' expectations of consumer brand engagement (CBE) …
The environmental consequences of electrifying space heating
P Vaishnav, AM Fatimah - Environmental Science & Technology, 2020 - ACS Publications
Decarbonization may require the efficient electrification of applications, like natural gas
furnaces for space heating, that currently involve burning fossil fuels. The environmental …
furnaces for space heating, that currently involve burning fossil fuels. The environmental …
Consumers' relationship with mass prestige brands and happiness
This study investigates how the relationships consumers establish with prestigious brands
can lead to brand happiness. A study of 545 responses covering 19 global brands assessed …
can lead to brand happiness. A study of 545 responses covering 19 global brands assessed …
Analysing the drivers of customer happiness at authorized workshops and improving retention
A Kumar - Journal of Retailing and Consumer Services, 2021 - Elsevier
Due to increased business competition, customer happiness has drawn significant interest
in recent times. With customer happiness at authorized workshops in mind, workshops are …
in recent times. With customer happiness at authorized workshops in mind, workshops are …
Environmental factors in operations management: The impact of air quality on product demand
The operations management literature has recently begun to analyze how novel data
sources help practitioners better understand product demand. We extend this stream of …
sources help practitioners better understand product demand. We extend this stream of …
Neuromarketing
R Chark - … Research Methodologies in Management: Volume II …, 2018 - Springer
This chapter surveys methodological advancements in consumer research as a result of
recent developments in neuroscience and behavioral genetics. This new approach is highly …
recent developments in neuroscience and behavioral genetics. This new approach is highly …
Feeling certain: Gut choice, the true self, and attitude certainty.
Decisions need not always be deliberative. Instead, people confronting choices can recruit
their gut feelings, processing information about choice options in accordance with how they …
their gut feelings, processing information about choice options in accordance with how they …
Understanding the Dynamics of Brand Love in the Automobile Industry
Given the increasing competition and the impact of digital media in the automobile industry,
dealerships need to understand the antecedents of customer happiness and brand love …
dealerships need to understand the antecedents of customer happiness and brand love …
The food identity of countries differs between younger and older generations: A cross-sectional study in American, European and Asian countries
Current generations have been strongly influenced by mass communication and massive
immigration flows, which may change local lifestyles and perceptions of inhabitants towards …
immigration flows, which may change local lifestyles and perceptions of inhabitants towards …