The COVID-19 pandemic has ushered in a wave of unprecedented challenges across
global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no …

Objective: This study examines the influence of digital marketing capability on Micro, Small,
and Medium Enterprises (MSMEs) performance and the role of environmental dynamism as …

Purpose This study aims to investigate the comprehensive conceptualization how digital
marketing and its adoption increase the productivity of small and medium-sized enterprises …

The pandemic has presented significant difficulties for SMEs around the world, particularly
Batik SMEs. MSME batik experienced a significant decline. There are many strategies that …

A worldwide changes in environment, contamination and global warming are a portion of the
issues that have become an undeniably concerning issue universally. Natural disintegration …

Program pemberdayaan ekonomi perempuan melalui pembinaan kewirausahaan menjadi
salah satu pilar perjuangan Aisyiyah, Organisasi sosial kemasyarakatan Perempuan …

The high fluctuation of the coal market during the current Covid-19 pandemic has an impact
on coal mining companies. Thus, making coal mining operational support companies …

This research aims to determine whether the use of social media can improve marketing
capabilities and performance of MSMEs, marketing capabilities improve MSME performance …

This research aims to investigate the effect of online marketing capacity on SME (Small, and
Medium Enterprises) performance, moderated by the hexa helix framework. The …

This research aims to analyze the influence of market orientation on innovation capability
and marketing performance, as well as examine the mediating role of innovation capability …