Marketing is an applied science that tries to explain and influence how firms and consumers
behave in markets. Marketing models are usually applications of standard economic …

Marketing channels are among the most important elements of any value chain. This is
because the bulk of a nation's manufacturing output flows through them. The intermediaries …

This paper considers a green closed-supply chain consisting of a manufacturer and a
retailer. A Stackelberg game model of centralized decision-making and decentralized …

We study a green investment problem of a sustainable supply chain with one manufacturer
who decides whether to implement blockchain and one retailer who has emotional fairness …

We consider an on-demand service platform using earning-sensitive independent providers
with heterogeneous reservation price (for work participation) to serve its time and price …

This paper investigates how retailers' fairness concerns affect cooperative relationships in a
three-party sustainable supply chain (TSSC) and how to coordinate such a supply chain …

A low-carbon supply chain formed by a dominant retailer and a small and medium-sized
manufacturer (SMM) is considered. Because the SMM faces the high cost pressure of …

供应链契约是影响供应链整体绩效的重要因素. 在传统两阶段供应链中引入公平关切,
研究了公平关切行为倾向对供应链契约与协调的影响. 文中假设零售商是公平关切的 …

This paper investigates a three-echelon closed-loop supply chain (CLSC) consisting of a
manufacturer, a distributor, and a retailer, where the retailer exhibits fairness concerns …

Abstract Willingness-to-cede (WTC) profit behaviours for the purpose of effective
cooperation have increasingly emerged as a best practice in competitive supply chain …