The Effect of Market Intelligence on Marketing Mix Decision Making: a Case Study of the Ethiopian Brewery Industry
TY Shita, N Sewdass - Journal of Intelligence Studies in Business, 2023 - seojs-dev.lu.lv
Purpose–The purpose of this paper is to investigate the effect of market intelligence on
marketing mix decision making in the Ethiopian brewery industry. Design–Data were …
marketing mix decision making in the Ethiopian brewery industry. Design–Data were …