An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Given the noticeable and quick progress of digitalization it is well accepted that digital
practices are changing business landscapes. However, while this concept is being labelled …

The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

Artificial Intelligence (AI) has become an important technology affecting the development of
society and education, and it is crucial to explore AI to enhance students' creativity and …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …

Since the digital environment is a part of human society and the global economy is
transitioning from a knowledge-based to a creative economy, digital creativity is now …

Digital transformation (DT) is raising new challenges. This article seeks to understand how
DT has changed business strategies, requiring a new profile of professionals, analyzing the …

Purpose The world of work and education is changing at a rapid pace, driven by continued
technological disruption and automation. The future is uncertain and difficult to envisage. A …

This paper presents the results of an educational experiment conducted to determine
whether an automated, card-based gamification strategy has an impact on the learning of …