The metaverse promises an unimaginable future for digital travelers by enabling them to
gain unique experiences (eg, space travel) that would otherwise be impossible in non-virtual …

The metaverse is an emerging area of research and has a lot of potential in providing
individuals with an alternate place of inhabitation. The importance of metaverse escapism …

Since 2019, the number of journal articles on virtual reality (VR), augmented reality (AR) and
mixed reality (MR) has increased dramatically, but existing virtual technology literature …

Digital tourism has witnessed substantial evolution, shaping the trajectory of tourism
research. Employing bibliometric analysis on 1,079 articles from the Web of Science …

Purpose This study aims to examine the use of the metaverse in tourism and hospitality to
comprehend better how the technology might shape customer journey management …

Metaverse sports arena is gaining popularity globally that empowers virtual reality sporting
experience through digital avatars. The main objective of the current study is to explore the …

The tourism industry is one of the most affected industries by the COVID-19 pandemic.
Understanding travel motivation is necessary for the tourism movement, even in the COVID …

The aim of this paper is to present an approach that utilizes several mixed reality
technologies for touristic promotion and education. More specifically, mixed reality …

Purpose–The overall purpose of this study is to assess consumers' behavioural intentions
regarding virtual tourism COVID-19 using the TPB. This work sought to assess the …

The global economy depends heavily on the tourism and hospitality industries, and research
in these fields has grown and changed significantly in recent years. With an emphasis on …