Psychological reactance theory is a commonly relied upon framework for understanding
audience members' resistance to persuasive health messages. This review article provides …

Psychological reactance, or simply reactance, has become a major concept of interest in
communication research. Although this spike in scholarly attention has greatly advanced our …

Psychological reactance, routinely operationalized as a latent construct comprised of anger
and negative cognitions, represents an aversive state following a threatened or eliminated …

Psychological reactance gained scholarly attention and is continued to be explored across
various disciplines ever since Brehm proposed reactance theory in 1966. Proliferation of …

This study compared the relative efficacy of two strategies designed to mitigate
psychological reactance in health campaigns by using reminders of behavioral autonomy …

Background As illustrated by the COVID-19 pandemic, communicating evidence-based
health recommendations represents a tremendous challenge; among some recipients …

Previous research on cultural differences in psychological reactance focuses almost
exclusively on individualism. The present study investigated how power distance might …

This paper presents a literature review of public service announcements (PSAs). Using the
SPAR‐4‐SLR protocol, we uncover 119 articles on PSAs in the domains of corporate social …

Introduction To improve the physical fitness of college students, numerous Chinese
universities have mandated students to use sports apps for running on campus. However …

ABSTRACT A sample of college-aged participants (N= 233) were exposed to a freedom-
threatening, excessive alcohol public service announcement. Freedom-threat, psychological …