Content generated by tourists, travellers, professional travel bloggers and travel journalists
who post, comment and share information on social media channels is arguably the greatest …

Places are facing major challenges at the environmental, financial and economic levels.
These crucial issues demand structural changes and emphasise the need for robust …

Purpose–This paper aims to firstly depict the theoretical links between place branding and
strategic spatial planning to provide further theoretical and conceptual foundations …

This paper studies how biophysical green resources can become brand dimensions that
affect the willingness of non-local people to stay in Hong Kong. Based on the Green …

The transformation of economic activity that globalization entails identifies as key
sectorsthose incorporating high added value from creativity and knowledge (Sassen, 2009) …

This report has been discussed with the international expert concerned in relation to the
input work plan agreed with the Client, the expert's terms of reference and to ensure it …

Literature substantiates that place branding–the application of the principles and methods of
branding to the promotion of the environmental and non-environmental qualities of places …

Az internet átstrukturálta és dinamizálta a turisztikai szektort megkerülhetetlen
kommunikációs csatornát jelentve a turizmus szereplői számára. Mindez lehetőséget és …

В монографии поставлена и решена важная проблема выработки концептуальной
модели национального брендинга РФ на базе позиционирования инновационных …

The reduced barriers to the flow of information, money, and people conceived the idea that
places would lose relevance and power. However, through the incentive of competitiveness …