In response to the growing need for in-depth research on how the metaverse impacts our
daily interactions, this study aims to explore the ways in which tourism can be transformed …

This study aims to analyse the research involving the evolution and development of digital
transformation and the new combinations in tourism development. To this end, a systematic …

The study highlights the features and trends of digital marketing for international business.
To achieve these goals, the authors used a systematic approach that allows a …

Purpose This research aimed to examine the role of cloud infrastructure capabilities of
tourism small and medium-sized enterprises (SMEs) in the tourism supply chain, increasing …

W artykule przedstawiono badanie mające na celu ocenę skuteczności i długoterminowej
użyteczności strategii marketingu cyfrowego do kształtowania zachowań konsumentów na …

A destination card has been widely used by destination management organizations to
coordinate the complementary tourism supply. Such coordination, which involves pricing a …

This study examines service failures in the hospitality industry, amplified by the shift to online
platforms, and highlights the need for effective online recovery methods. These methods are …

Although the Internet and e-commerce have contributed positively to the tourism sector,
there is not much empirical research on the transformation of distribution channels or that …

Purpose The Internet has encouraged rural tourism experience providers to develop a new
management strategy that opts for disintermediation to access the market. In this context …

Different types of tourists require a diverse demand. Moving from a descriptive explanation,
this study offers a further investigative dialog to understand a tourism destination impacts as …