Background Message framing has been an important focus in health communication
research, yet prior meta-analyses found limited support for using framing to increase …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Objective: Health messages can be framed in terms of the benefits of adopting a
recommendation (gain frame) or the costs of not adopting a recommendation (loss frame). In …

Protection motivation theory (PMT) is one of the most commonly used theories to examine
information security behaviors. Our systematic review of the application of PMT in …

Objectives A systematic review and meta‐analyses were conducted to identify and review
research examining the impact of appearance‐based interventions on sun protection …

Purpose As a majority of skin cancer cases are behaviourally preventable, it is crucial to
develop effective strategies to reduce UV exposure. Health‐focused interventions have not …

Persuading people to undertake actions to prevent skin cancer is an important public health
challenge. A number of studies have compared the effectiveness of gain-framed and loss …

Healthy eating among young people may curb obesity and improve health, but strong
messaging is needed for healthy eating interventions. In the current work, we evaluated the …

Purpose: To test whether message framing (ie, gain vs. loss) and risk type (ie, health vs
appearance risk) in skin cancer prevention messages interact with one's prior experience …

This study examined how message framing effects can be moderated by two types of risk:(a)
perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The …