Although a large volume of literature is available on mobile commerce (m-commerce), the
topic is still under development and offers potential opportunities for further research and …

Gerard Goggin has produced an incisive and penetrating overview of the world according to
mobiles. Covering sight, sound and status, plus a host of other issues, he provides a …

Today, new media enter our lives faster than ever before. This volume provides a complete,
state-of-the-art overview of the newest media technologies and how they can be used in …

The proliferation of mobile internet enabled devices is creating an extraordinary opportunity
for a new mode of e-commerce. In Japan, in April 2003, there were more than 62 million …

Using netnographic evidence on iPhone usage, this study suggests that devoted and
innovative consumers adopt and use new technology for hedonic experiences and social …

The purpose of this paper is to show how yield management and dynamic pricing, which
originated in the airline industry, are now diffusing in other service industries. The aim is to …

In this paper, we examine how Apple and Google have used third-party led innovation to
create viable digital innovation ecosystems, through the App Store and the Android platform …

The main purpose of this case‐based research is to investigate and analyze three fast‐
growing airlines (Emirates/Dubai, Qatar Airways/Qatar, and Etihad Airways/Abu Dhabi) and …

This illustrative case discusses and evaluates Vodafone Group and its overseas expansion
and diversification in global business. Vodafone is a UK‐based company that was …

A micro analysis of a dynamic, time-oriented management process of new product and
service development (NPSD) is presented against a background of unknown markets in an …