Corporate Social Responsibility (CSR) has been an articulated practice for over 7 decades.
Still, most corporations lack an integrated framework to develop a strategic, balanced, and …

This study aimed to determine the effect of corporate social responsibility (CSR) on
consumer satisfaction and loyalty in the Peruvian private banking sector. A total of 390 bank …

Factors promoting customer citizenship behaviour are of great interest to both practitioners
and academics because customer citizenship behaviour is a notable driver of business …

This study examines the role of gamification elements in engaging suppliers of sharing
economy platforms in corporate social responsibility (CSR) activities. We expected that …

Social media marketing is crucial to the development of internet celebrity restaurants.
However, there is a research gap on the relationship between social media types and …

The cruise shipping industry has existed for centuries. However, sustainability is a relatively
new trend that could make a big difference and someday impact the industry. A growing …

Although insights into consumer-brand-engagement (CBE), experience, and relationship
quality are recognized as significant research priorities, limited remains recognized about …

The responsible tourism and hospitality (RTH) literature has been growing, as evidenced by
the increasing number of published articles. In this study, we synthesize the current …

Marketing hotels during a global health crisis is challenging and requires special attention to
social responsibility. Given these demands, this study seeks to assess the influence of …

Corporate social responsibility (CSR) is an important strategy for firms to gain a positive
reputation. This study aims to identify the mediating role of firm reputation on the …