Effect of sexual appeal in marketing communication on aggression and sexual aggression: a theoretical perspective and future research directions
K Bains, PP Dewani - Journal for International Business …, 2022 - inderscienceonline.com
Advertisements frequently use sexual appeal to attract viewer attention, and this
phenomenon is more prevalent in contemporary times owing to increased advertising …
phenomenon is more prevalent in contemporary times owing to increased advertising …
[PDF][PDF] Millennials and appeals in advertising-An explorative eye-tracking study
M Mičík, TM Tesařová - Proceedings of the 32nd International …, 2018 - researchgate.net
Advertisers mostly use one of three popular appeals in their advertisements–fear, humour
and sex. The erotic appeal is one of the most controversial emotional appeals. The use of …
and sex. The erotic appeal is one of the most controversial emotional appeals. The use of …
[PDF][PDF] EMOCINIŲ REKLAMOS KREIPINIŲ NAUDOJIMO MODELIS ASMENINIO NAUDOJIMO PREKIŲ REKLAMAI
A Kazarjan - vdu.lt
VYTAUTO DIDŽIOJO UNIVERSITETAS Aistė Kazarjan EMOCINIŲ REKLAMOS KREIPINIŲ
NAUDOJIMO MODELIS ASMENINIO NAUDOJIMO PREKIŲ REKL Page 1 VYTAUTO DIDŽIOJO …
NAUDOJIMO MODELIS ASMENINIO NAUDOJIMO PREKIŲ REKL Page 1 VYTAUTO DIDŽIOJO …
The model of emotional appeals application for the advertising of personal goods
K Zikienė, A Kazarjan - Management of Organizations: Systematic …, 2021 - ceeol.com
The aim of the article is to create a practically applicable model of the use of emotional
appeals for the advertising of personal goods. The theoretical part of the article reviews the …
appeals for the advertising of personal goods. The theoretical part of the article reviews the …
[引用][C] Sosyal medya paylaşımlarının mesaj çekiciliği: Sivil toplum kuruluşlarına dair deneysel bir çalışma
L Bezgin Ediş - 2022 - Hitit Üniversitesi Lisansüstü Eğitim …
[引用][C] Behavioral Effects of Sex Appeals in Advertising. Advertising Bruno Banani To German and Indian Buyers
L Schaefer - 2021 - GRIN Verlag
[引用][C] NORMALIZATION AND COMMODIFICATION OF THE BODY AND SEXUALITY IN KIM KARDASHIAN AND KYLIE JENNER'S INSTAGRAM POSTS
E Leiliyanti, S Chaerunnisa