Systematic literature and modeling review of Personal Branding
P Szántó - Marketing & Menedzsment, 2023 - journals.lib.pte.hu
By reviewing the most relevant literature, this study motivates researchers to establish a
commonly accepted definition for Personal Branding. Furthermore, the introduced routes …
commonly accepted definition for Personal Branding. Furthermore, the introduced routes …
[PDF][PDF] Practical aspects of influencer marketing
A Popovics - Proceedings of FIKUSZ Symposium for Young …, 2023 - researchgate.net
Influencer marketing is a popular and effective strategy for promoting products or services by
leveraging the reach and influence of people who have a significant following on social …
leveraging the reach and influence of people who have a significant following on social …
Hitelesség és paraszociális kapcsolatok az influencer marketingben és ezek hatása a fogyasztói magatartásra
A Pásti - dolgozattar.uni-bge.hu
Diplomadolgozatomban az influencer marketing hatásait, erejét vizsgálom a fogyasztói
magatartásra a fő social média platformokon mint az Instagram, YouTube és a TikTok. A …
magatartásra a fő social média platformokon mint az Instagram, YouTube és a TikTok. A …