The emergence of the fast fashion industry that promising consumer to stay “in vogue” and
“in-styles”, lead to impulsive purchase behaviour, which poses the greatest challenge for the …

Privacy concerns and trust have recently been proposed as crucial issues in consumers'
adoption of online services. Therefore, we have used an extended theory of planned …

Purpose This study examines the effects of risk reduction, seller reputation, eWOM and
warranties on consumer confidence and online impulse buying intentions through the lens …

Purpose This study aims to examine the association between mobile payment usage and
financial anxiety and explore the mediating role of financial behavior. Moreover, this …

Purpose Perceived risk and benefits have been proposed as crucial elements in consumers'
technology adoption intention. Therefore, this study aims to use the Unified Theory of …

Purpose This study aims to establish that the relationship between the risky indebtedness
behavior (RIB) of consumers and their attitude toward adopting buy-now-pay-later (BNPL) is …

In the contemporary era of globalization, businesses consistently prioritize and recognize
technology as a crucial factor for gaining a competitive advantage in the marketplace (Cham …

Purpose This paper aims to understand if buy-now-pay-later (BNPL) services, a digital type
of credit that targets young consumers, acts as a protective or a risk factor for food insecurity …

This study develops an integrated framework grounded in service-dominant logic theory to
examine green destination psychological ownership, customer engagement, knowledge …

This study aims to analyze the influence of psychological factors, external factors, financial
literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using …