Business analytics aims to enable organizations to make quicker, better, and more
intelligent decisions with the aim to create business value. To date, the major focus in the …

Although scholars in management recognize the value of harnessing big data to
understand, predict and respond to future events, there remains little or very limited overview …

Abstract Prescriptive Analytics Systems (PAS) represent the most mature iteration of
business analytics, significantly enhancing organizational decision-making. Recently …

While marketing budget allocation has been studied for decades in traditional business,
nowadays online business brings much more challenges due to the dynamic environment …

This paper is concerned with prescriptive price optimization, which integrates machine
learning models into price optimization to maximize future revenues or profits of multiple …

This paper deals with price optimization, which is to find the best pricing strategy that
maximizes revenue or profit, on the basis of demand forecasting models. Though recent …

Currently, many e-commerce websites issue online/electronic coupons as an effective tool
for promoting sales of various products and services. We focus on the problem of optimally …

Most online markets are characterized by competitive settings and limited demand
information. Due to the complexity of such markets, efficient pricing strategies are hard to …

Data analytics has gathered a lot of attention during the last years. Although descriptive and
predictive analytics have become well-established areas, prescriptive analytics has just …

For data-driven decision-making, one promising approach, called predictive optimization, is
to solve maximization problems in which the objective function to be maximized is estimated …