Small individual sellers and retailers use live streaming as a direct selling channel to
demonstrate and sell their products. This study proposes a framework that examines the …

Purpose The purpose of this paper is to examine the influence of several intrinsic
motivations driving consumers' intention to buy using a mobile app, namely: shopping …

Purpose Although the store environment-impulse buying nexus is well documented, the
influence of consumer motivations on this nexus is still underexplored. Consequently, this …

This study breaks new ground in the marketing domain by extending the concept of place
attachment to the study of the online retail environment. We provide empirical evidence that …

Abstract [Objective] This study aims to investigate how place attachment and the quality of
experience affect consumers' intention to repurchase Geographical Indication (GI) …

This paper aims to investigate, for the first time, the mediating effect of brand love on word of
mouth through brand experience, by using a comparative study of the IKEA brand in …

China is not only the largest but also one of the fastest-growing live streaming markets
globally. In comparison to Western countries, Chinese viewers have a tendency to engage …

The travel and tourism industry is seeking to achieve consistently seamless experience for
customers to stay connected with brands. This study offers an analysis of the interconnected …

Competitiveness and complexity in the retail industry are increasing due to rapid
technological changes and diffusion. Patent analysis is largely used in innovation studies to …

Purpose The purpose of this paper is to investigate the impact of store characteristics (ie
product availability, product quality, store layout, employee politeness, décor, music, lighting …