Purpose This study aims to investigate the factors that influence South African customers to
potentially switch from one bank to another. Instead of using established models and survey …

Background: Customer churn is a term that refers to the rate at which customers leave the
business. Churn could be due to various factors, including switching to a competitor …

With increasing competition in the business world, many companies use data mining
techniques to determine the level of customer loyalty. The customer data used in this study is …

Background: The customer churn construct attracted the attention of marketing academics as
in today's digital world price is becoming more and more universal. The study of customer …

Customer churn is one of the main problems in telecommunication industry. This study aims
to identify the factors that influence customer churn and develop an effective churn …

The research attempted to study the factors affecting customer engagement and satisfaction
in the Indian telecom market. The research objectives for the given study are: to find the …

Purpose This study aims to investigate customers' churning out of Internet Protocol
Television (IPTV) service, one of the most prevalent forms of IT convergence …

The research aims to examine the unique port generated (UPC) customer's engagement
effectiveness with digital & non-digital service channel, its impact on mobile number …

Customer engagement, satisfaction and churn are key factors for to success of the business
in the telecom sector. As per research by Mckinsey report (2017) customer engagement is …

Customer churn can be defined as the phenomenon of customers who discontinue their
relationship with a company. This problem is transversal to many industries, including the …