Two decades of research on nation branding: A review and future research agenda
Purpose Despite the growing interest by scholars, practitioners and public policymakers,
there are still divergent and fragmented conceptualizations of nation branding as the field is …
there are still divergent and fragmented conceptualizations of nation branding as the field is …
Measuring tourists' emotional experiences toward hedonic holiday destinations
S Hosany, D Gilbert - Journal of travel research, 2010 - journals.sagepub.com
Destinations are more likely to be successful if they recognize the experiential qualities of
their offerings. However, with some exceptions, research into the emotional content of the …
their offerings. However, with some exceptions, research into the emotional content of the …
The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists
L Su, SR Swanson - Tourism Management, 2017 - Elsevier
Abstract Utilizing a Stimulus-Organism-Response (SOR) framework, this study presents and
examines an integrated model that investigates consumption emotions (positive and …
examines an integrated model that investigates consumption emotions (positive and …
Destination personality and destination image
This study examines the impacts of destination personality and image on individuals'
attitudes and visiting intentions. Based on a sample of 173 Canadians, the study …
attitudes and visiting intentions. Based on a sample of 173 Canadians, the study …
Employer branding: employer attractiveness and the use of social media
AM Sivertzen, ER Nilsen, AH Olafsen - Journal of Product & Brand …, 2013 - emerald.com
Purpose The aim of this study is to investigate which factors employers should focus on in
their employer branding strategies. The present study tested the employer attractiveness …
their employer branding strategies. The present study tested the employer attractiveness …
Brand management in higher education: the university brand personality scale
Many universities leverage symbolic qualities with the potential of creating a brand
personality useful in competitive differentiation. Drawing on a series of qualitative and …
personality useful in competitive differentiation. Drawing on a series of qualitative and …
Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Tourism destinations increasingly use brand-personification strategies to evoke favorable
consumer reactions. These reactions, however, may hinge on cultural differences. This …
consumer reactions. These reactions, however, may hinge on cultural differences. This …
Brand personality of tourist destinations: An application of self-congruity theory
The purpose of this research was to investigate the perceived destination personality of Las
Vegas and to examine the relationships among destination personality, self-congruity, and …
Vegas and to examine the relationships among destination personality, self-congruity, and …
Destination personality, affective image, and behavioral intentions in domestic urban tourism
D Papadimitriou, A Apostolopoulou… - Journal of travel …, 2015 - journals.sagepub.com
The collective influence of destination personality and affective image on overall image
formation of a domestic urban destination and subsequently its influence on tourists' …
formation of a domestic urban destination and subsequently its influence on tourists' …