Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

Never in history have global supply-chain relationships in high-tech electronics firms been
more sophisticated, complicated, and almost always tied in some major aspect to China …

Abstract In this study, Structural Equation Modeling was utilized in an exploratory manner to
answer the following questions:(1) Can relationship marketing practices be predicted by Big …

The expanding role of Asian firms in global supply chains has meant that their Western
counterparts need to be capable of transcending the East-West divide in their relational …

This study centered on the effect of relationship marketing on customer retention in the
telecommunications industry. It was conducted to assess the effects of customer care …

The development of cultural and creative industries has become the economic policy
positively promoted in the world in past years, and cultural and creative parks become a new …

Relationship marketing is an important strategy salespeople use to develop and maintain
sustainable customer relationships. Accordingly, they invest significantly in relationship …

The “chain chief system” is an institutional innovation that can enhance the responsibility of
the industrial chain. Currently, various provinces and cities in China are adopting it to reap …

Purpose The purposes of this study are to examine how contractual and relational
governance mechanisms influence total value created in a buyer–supplier relationship and …

While donor funding is important to the survival of many nonprofits, donors-unlike customers-
make payments or donations to benefit 3rd parties that cannot be directly observed. This …