In the dynamic landscape of electronic commerce (e-commerce), understanding and
adapting to evolving consumer behavior is critical for the sustained success of online …

The primary focus of this research is to examine the pivotal role of Artificial Intelligence (AI)
in driving business transformation, with a specific emphasis on its impact within the realm of …

The digital era has opened opportunities for entrepreneurs (technopreneurs) to enhance
their performance and market reach. However, a deep understanding of how the use of …

Configurators have recently emerged as essential tools in the construction industry to
enable builders to offer a wide range of customizable designs. Due to significant challenges …

This study proposes and evaluates a novel approach utilizing ensemble machine learning
techniques for personalized meal services to address a critical gap in understanding AI …

Integrating artificial intelligence (AI) into air quality monitoring systems has shown promising
potential to revolutionize environmental management. This study uses the Unified Theory of …

Tourism, a vital sector in the global economy, benefits significantly from advancements in
infrastructure, accessibility, and information availability. However, the vast volume of …

In the rapidly evolving Internet of Things (IoT) security domain, device vulnerabilities pose
significant risks, frequently exploited by cyberattackers. Traditional reactive security …

Personalized recommender systems play a crucial role in assisting users in discovering
items of interest from vast amounts of information across various domains. However …

TikTok Shop, a new feature by TikTok, facilitates direct transactions within the app,
representing an innovative entrepreneurship venture. This study assesses how product …