The purpose of this conceptual paper is to investigate how research on museum
management has been approaching audience development and community engagement in …

This paper contributes to the understanding of online strategies in the context of museums
as examples of cultural organisations, an underrepresented sector in the information …

Social networks have obtained a relevant presence in Communication programs and they
are changing the way to disseminate information and engage in dialogue. They permit a …

The Internet has changed the way in which organizations communicate with their publics,
and museums are not an exception. The consolidation of Web 2.0 has not only given …

Las redes sociales han alcanzado una presencia muy relevante en la comunicación de las
organizaciones y están cambiando su forma de difundir información y relacionarse con sus …

Over the last years, Social Media (SM) have been emphasized as a means for nonprofit
organizations to build and strengthen relations with a variety of stakeholders, although …

The purpose of this study was to explore the use of social networking services (SNS) by art
museums and the effectiveness of SNS as marketing tools. Staff members responsible for …

As the Internet and information and communications technology have deeply penetrated our
daily lives and entered mainstream culture in our societies, the domain and roles of virtual …

With social media becoming so pervasive, museums strive to adopt them for their own use.
Effective use of social media especially Facebook and Twitter seems to be promising. Social …

Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs)
play in the generation of visit intention. The study has three objectives: first, to examine the …