This article presents the first narrative analysis of the areas of research that have developed
within the destination marketing field since its commencement in 1973. Given the broad …

Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of
tourist satisfaction and the moderating role of destination familiarity | Emerald Insight Books …

This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …

Purpose Draws from the equity theory and customer equity literature, this study aims to
argue that the implementation of contactless service as an innovative service design in the …

Retailers are employing non-human endorsers as alternatives to traditional celebrities in
digital marketing. We seek to identify the aspects of human-like virtual influencer …

Destination branding is an important research area and a powerful instrument for building
the positioning of tourist destinations. The main objective of this study is to analyze the state …

The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …

Extant literature is inconclusive on the linkage between destination image and tourist loyalty,
due to the multi-dimensional nature of the two concepts. The present study attempts to draw …