As social marketing interventions are effective in solving social problems and the deadline to
achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to …

Systematic literature reviews are among the most popular methods in social research. Within
the social marketing field, systematic literature reviews have been conducted to document …

Social responsibility (SR) is a concept or practice by which organizations take into account
the interest of society by taking responsibility for the impact of their activities on all …

The purpose of this research is to investigate the gendered economy of ethnic minority
souvenir vending in Thailand's urban and coastal tourist areas. Increasing numbers of the …

In the 1990s, some districts in the Northern Vietnamese highlands were opened for
international tourism. The development of tourism was expected to bring a new income …

Social marketing is regarded as an effective consumer-oriented approach to promoting
behavioural change and improved well-being for individuals, communities and society …

This study evaluated the branding of a slum project as a social marketing initiative to
transform the Jodipan slum area into a tourism village in the city of Malang. An action …

Although social marketing is regarded as an effective consumer-oriented approach to
promoting behavioral change and improved well-being for individuals and communities, its …

Offering a myriad of case studies from a range of different countries in the region, this book is
interdisciplinary in nature, thereby presenting a comprehensive overview of tourism's current …

The key factors that affect the tourist satisfaction and their motivation to revisit are the
homestay attributes such as accessibility, accommodation, amenities, tourist attraction …