A considerable number of contributions at the intersection of social media platforms and
social entrepreneurship has been witnessed over the past decade. The multi-disciplinary …

Ornamentals are the most diversified products and fast-changing industry of horticulture. A
new flower and ornamental plant market scenario is developing: remarkable opportunities …

Mobile payment services have become increasingly important in daily lives in India due to
multiple planned and unplanned events. The objective of this study is to identify the …

The ready access to and availability of social media has opened up a wealth of data that
marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Despite the importance of institutional factors in adopting new technologies, the role of these
drivers in the use of social media technology (SMT) to strengthen customer relationship …

This study examines how corporate governance and ownership structure relate to the
financial performance of firms. We estimated this relationship using fsQCA. We enhanced …

In an age of digital communication, are we saying so much more about so much less? More
specifically, how has Twitter microblogging technology shaped the way modern humans …

The latest advances in digital technologies have changed the way companies communicate
with their stakeholders. This chapter explores the businesses' usage of digital …

The growth of social media usage questions the old-style idea of customer relationship
management (CRM). Social CRM strategy is a novel version of CRM empowered by social …