Price anchoring and online reviews are prominent features in the customer purchasing
process on the platform. These factors adjust customer cognition and significantly impact …

To effectively address challenges that stem from e-commerce, it is crucial to harness diverse
review data from e-commerce platforms. These data support consumers in making informed …

Adding an online channel by cooperating with an online intermediary not only allows a brick-
and-mortar (B&M) retailer to reach a larger potential market, but it also allows the B&M …

Purpose Online comments significantly impact consumer choice and product sales. Existing
research focuses on the direct effects of online comments on product sales, whereas studies …

This study critically examines the influence of self-avatars on user immersion in VR games
by analyzing user reviews from Steam's top 100 VR games. Utilizing the BERT algorithm for …

Online reviews can effectively mitigate consumers' uncertainty about product valuations,
thus affecting firms' pricing decisions. This paper develops a two‐period game model to …

Consumer star-ratings play a crucial role in shaping the dynamics of the gig economy,
influencing consumer behavior, service quality, and platform operations. Star-ratings serve …

In this study, we adopt legitimacy theory to explore how the use of low-code/no-code (LCNC)
tools influences nascent digital start-ups' odds of funding. Start-ups need to establish …

In the realm of virtual reality (VR) gaming, the role of game genres is pivotal in shaping
player immersion which is still underdeveloped. This study investigates this interplay by …

The value of big data has become increasingly recognized in this digital era. In this case,
web crawlers are being used more and more rampantly, posing challenges to many …