The psychological and sociological dynamics of sport participation and sport spectatorship
are presaged by and captured in the production and consumption of music. Yet, despite its …

Young adults experience faster weight gain and consume more unhealthy food than any
other age groups. The impact of online food marketing on “digital native” young adults is …

In the realm of sports team branding, the efficacy of brand anthems remains an unexplored
yet crucial dimension. This study investigates the impact of musical congruity in distinct …

This study investigated how consumer behaviour is influenced by music's emotional valence
(sad vs. happy) in advertisements. Female participants (N= 134) watched the same four …

El presente trabajo de investigación es el resultado de un largo proceso de aprendizaje
académico, al que ya precedía una larga trayectoria profesional, que se inicia en 2000 …

This content analysis study examines the lyrics contained in the fight songs of the 130 NCAA
Division I Football Bowl Subdivision schools. Because fight songs are still being written and …

Institution-specific music is any song or piece of music which is performed by a college or
university ensemble such as a marching band, basketball pep band, orchestra, or choir and …

El presente trabajo de investigación es el resultado de un largo proceso de aprendizaje
académico, al que ya precedía una larga trayectoria profesional, que se inicia en 2000 …

This study explores the relationship between sports media and politics in Bahrain when
Bahrainis took to the streets in the 2011 uprising. It addresses two questions: how did the …

This study aimed to estimate the extent to which brand equity, as the most significant
intangible marketing asset, influences the market value of the stocks of companies listed on …