With the advent of digital technology and social media, mobile phone companies are
increasingly turning to emotional marketing to appeal to consumers' inner preferences. The …

Background Studies have shown that prolonged smartphone use is associated with dietary
risk behaviors among adolescents. However, little is known about whether the exposure to …

The purpose of this research is to analyze the influence on consumer perception through
neuromarketing methods as well as to analyze the influence of two-step flow theory …

Sosyal medya platformları ile etkileşime geçen tüketici sayısındaki artış ile birlikte sosyal
medya etkileyicileri olarak ifade edilen influencerların takipçileri ile başarılı etkileşimi …

The existing literature on organic skincare has predominantly concentrated on analyzing
consumer buying behavior and intentions, often overlooking the critical aspect of repurchase …

Consumer characteristics of digital entrepreneurship are indispensable in achieving
sustainable growth. Digital entrepreneurship has been rapidly growing and developing …

Virtual tours in 360° video format are a modern way to destination marketing. The relevance
of the study of innovative ways of promoting territories is determined by the process of …

This study investigates the differential impact of influencer marketers and celebrity endorsers
on consumer purchase intention. It examines whether the effect of endorsers endorsing …

Blockchain technology (BT) is the new mechanism that is currently used in supply chain by
companies these days. In this paper, we study the importance of BT for supply chain through …

Modern consumers regard social media as a reference group through which they can meet
their demands by trading-up purchases for the purpose of recognition in reference groups …