This research theorizes and empirically examines whether and how educating customers—
a brand's efforts to enhance customers' product-related knowledge—affects customer word …

Background: Green purchasing is an important aspect of sustainable consumption, which
decreases society's environmental effect. Although numerous research has been conducted …

The textile and apparel industries have experienced the arrival of the sustainable fashion
revolution, which symbolizes a significant switch towards improving green innovations and …

This study examines how marketing and social media can create brand sustainability plans.
A survey of market managers and digital marketers revealed that businesses are …

There is a growing emphasis on sustainability within the hospitality industry. However,
research on hyper-local restaurants' strategic sustainable strategies is scarce. Accordingly …

There is a growing emphasis on sustainability within the hospitality industry. However,
research on hyper-local restaurants' strategic sustainable strategies is scarce. Accordingly …

Virtual reality (VR) technology can promote sustainable consumption and pro-environmental
behaviour. However, few studies have examined the psychological mechanisms that …

Background: The issue of sustainability has attracted global brands to take initiatives in
green concerns. Following the footsteps of global brands, Nepali brands have designed …

Purpose–The text aims to present the results of the analysis on the state of knowl‐edge on
Customer Education (CE) and propose future research directions in marketing area. The …

Food production affects the environment greatly and changes in diets are needed to make
the food system more sustainable. The planetary health diet proposes a solution for making …