Purpose This paper aims to assess the effects of explicit partner brand mentions (as
opposed to a mere partnership mention) in communications by brand allies on consumers' …

This paper assesses the effects of aligning co-creation partners' communications on
consumers' perceptions of joint innovation efforts. Two online experiments are conducted …

In a society fueled by the need for self-expression, continuous and globalizing growth,
rapidly progressing connectivity, and growing skepticism toward market constructed …

La innovación, elemento crucial e imprescindible en el éxito de la sociedad humana actual,
se construye con lo mejor de lo atesorado en el seno del tejido de la comunidad, así como …

Doorheen de jaren werd het IKEA-effect uitgebreid besproken in verschillende
onderzoekscontexten. In deze literatuur ontbrak het vaak aan experimentele studies, en …

Research and practice have investigated firms' benefits of co-creation with external
stakeholders, such as more creative ideas, reduced development costs, and improved …

The purpose of this study is to understand how reputation for innovation influences the
perceptions of co-created products. From a managerial standpoint this is an important topic …

An increase number of existing literature mentions the importance of introducing users in
existing new product development across the industries. This study is focused in the …