Highlights•Surprise is a candidate game changer in creative design.•100 respondents
answered a questionnaire about 3 surprising products each.•Function-Behaviour-Structure …

Scholars argue about the role played by surprise in making new products creative. Different
perspectives evaluate surprise as a nuance of novelty, an independent dimension, or an …

Cultivating Professional Identity in Design is a nuanced, comprehensive companion for
designers across disciplines honing their identities, self-perception, personal strengths, and …

There has been growing research attention to the role that users' emotions may have in
design, but little work has been done on how designers' own emotions may influence design …

Purpose The purpose of this paper is to examine how the use of immersive virtual reality
(IVR) impacts on the surprise aspects of designing. Design/methodology/approach The …

Design is a complex, iterative, and innovative process. By traditional methods, it is difficult for
designers to have an integral priori design experience to fully explore a wide range of …

Consumer response to designed products has a profound effect on how products are
interpreted, approached and used. Product design is crucial in determining this consumer …

An emotional perspective of music festival experience evaluation: a new model of emotional
analysis | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Consumer response to designed products has a significant effect on how products are
interpreted, approached and used. Design of products is crucial in determining consumer …

The increased usage of available technologies and communication tools provided by the
digital age offers numerous opportunities for fashion brands to connect with consumers …