While recent research on sustainability communication demonstrates the relevance of
message framing, research on the effects of message framing on consumers' emotions is …

Efficacy beliefs are pivotal for pro-environmental actions but conceptualized and labeled
differently across research lines. Based on research from multiple fields in the social …

Purpose Focusing on the corporate social responsibility (CSR) communication context, the
present research aims to understand when and why featuring pride versus empathy in a …

This study investigates the impact of a water brand's CSR message highlighting the brand's
environmental concerns on brand‐related variables (attitude towards the brand and CSR) …

Activists are often negatively stereotyped and appraised, yet they can also influence the
change they seek. This suggests that the dimensions and processes involved in their …

Tourism and event organizers implement green innovation to mitigate the negative
environmental impacts they cause. However, how to effectively communicate these green …

Growing concerns about climate change have led to sustainability campaigns via social
media. Few researchers have explored how public responses are influenced by social …

As the consequences of anthropogenic climate change become more apparent, social
media has become a central tool for environmental activists to raise awareness and to …

Abstract Service providers' communication on social media has become a viable method to
influence customer purchasing behavior and firm outcomes. Because services are …

Global food loss and waste are significant challenges in the food system, critical to
addressing food insecurity and national security in the US Upcycled food, which reduces …