The power of episodic memories is that they bring a past moment into the present, providing
opportunities for us to recall details of the experiences, reframe or update the memory, and …

A revolution in the science of emotion has emerged in recent decades, with the potential to
create a paradigm shift in decision theories. The research reveals that emotions constitute …

Modeling human cognition is challenging because there are infinitely many mechanisms
that can generate any given observation. Some researchers address this by constraining the …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

Due to the coronavirus outbreak, people around the world are facing various challenges in
maintaining their well-being, which can be compromised due to risk of illness and harsh …

Using an inductive theory-development study, a field experiment, and a longitudinal field
test, we examine early-stage entrepreneurial investment decision making under conditions …

We tested the importance of two hypothesized resources—organizational inducements and
employee psychological resilience—in determining employees' commitment to, and …

There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

Along with other affective and emotional dimensions, passion is at the heart of
entrepreneurship. Yet past research on entrepreneurial passion (EP) has been hindered by …

According to recent research in augmented reality (AR) marketing, AR‐based product
presentations have the potential to create extraordinary shopping experiences across the …