This paper contributes to emerging discourse about the ongoing challenges and
opportunities of social marketing as a discipline. The paper presents a qualitative …

Purpose This study aims to review social marketing interventions reported in peer-reviewed
literature from 2010 to 2019 that were conducted in low-and middle-income countries …

Purpose Accomplishing the United Nations' Sustainable Development Goals (SDGs) is
imperative for societies to meet their grand challenges. Achieving these goals by 2030 …

50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …

Marketing communication is a dynamic industry, which continues to change and adapt to
new technologies, media consumption patterns and communication interfaces between …

Background: This paper addresses the key factors that cause social marketing programs
(typically consisting of discrete programs or interventions, but also including broader-scale …

Purpose In this paper we (a pracademic, a practitioner, and an academic) aim to explore the
academic/practitioner gap in social marketing and offer recommendations to close it, while …

Purpose This study aims to mark the 50th anniversary of social marketing as an innovative
social change discipline; this viewpoint reviews “epistemological diversity” within social …

Purpose This paper aims to develop and present a new planning framework of social
marketing, known as consumer research, segmentation, design of the social programme …

Indicators on Table 1 that suggest Social Marketing is “launched” are ones often used
by/reported on for professional associations and include number of incorporated …