Enhancing Marketing Performance in Msmes: Empirical Research From Semarang, Central Java, Indonesia

N Natoil, S Sopi, YM Hartarini - Management Analysis Journal, 2023 - journal.unnes.ac.id
Abstract __________________________________… Micro, Small, and Medium
Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are …

Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs)

E Sasono, W Wanuri, S Khayatun - Management Analysis …, 2023 - journal.unnes.ac.id
According to the World Bank, Micro, Small and Medium Enterprises (MSMEs) play an
important role in the economies of most countries, particularly in developing countries (Asian …