Work on general attitudes has drawn attention to the roles of attitude accessibility, controlled
versus automatic information processing, and biases in information processing produced by …

The Theory of Planned Behaviour (TPB) has received considerable attention in the
literature. The present study is a quantitative integration and review of that research. From a …

This study proposes and explores an emotion-related theoretical framework based on the
theory of planned behavior (TPB) model to examine the relationship between the variables …

Abstract Theory of planned behavior (TPB) variables and anticipated affect were assessed
in relation to drinking and avoiding alcohol and in relation to eating and avoiding fast food. It …

This chapter addresses two questions; how big is the “gap” between intentions and
behavior, and what psychological variables might be able to “bridge” the intention–behavior …

This paper describes and reviews the theory of planned behavior (TPB). The focus is on
evidence supporting the further extension of the TPB in various ways. Empirical and …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

Recent reports of a relationship between self-identity and behavioral intentions independent
of the role of attitudes were examined skeptically in a study of attitudes towards the …

This chapter reviews empirical and theoretical developments in research on social influence
and message-based persuasion. The review emphasizes research published during the …

The theory of planned behaviour (TPB; Ajzen 1988, 1991) is an extension of the earlier
theory of reasoned action (TRA; Fishbein and Ajzen 1975; Ajzen and Fishbein 1980), which …