Narrative is the basic mode of human interaction and a fundamental way of acquiring
knowledge. In the rapidly growing field of health communication, narrative approaches are …

Public health policy has a profound impact on health status. Missing from the literature is a
clear articulation of the definition of evidence-based policy and approaches to move the field …

Although narratives are often credited with the capacity to change opinions, empirical tests
of this prediction have produced mixed results. To provide a more precise test of narrative's …

This meta-analysis assessed the persuasive effects of narratives in health communication. A
search of the literature identified 25 studies (N= 9,330) that examined the effects of …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

One common obstacle to the audience's embracing the persuader's advocated action or
viewpoint is the audience's current attitudes, that is, the audience's general evaluations (of …

PREFACE it; as one example, subcultures are represented by the different methodologies
that researchers use to study communication, such as experimental, survey, textual analysis …

The study of narrative persuasion has increased dramatically in the past decade. Whereas
much of this research focuses on story and character involvement, the role of emotion—and …

We propose and test an integrated process explanation for why narrative ads in general are
more persuasive than non-narrative ads. A study involving a random sample of 25 narrative …

Although “evidence” is often used as an important argument in persuasive health
campaigns, it remains unclear what type of evidence has the strongest impact on particular …