Influence measures, like social network analysis (SNA) metrics, Twitter social parameters,
sentiment score and influence maximisation, are used in the literature in order to provide a …

Abstract [eng] This study addresses the gap in research on the specific impact of individual
growth hacking techniques on brand awareness in digital marketing. Focusing on strategies …

In today's digital economy, digital marketing has grown in scope and now acts as a liaison
connecting digital interactions and key start-up activities. The low investment and dynamic …

This dissertation explores the pathways and traces the dead ends of global news narratives
on the internet. My interdisciplinary project connects narratology to Comparative Literature …