Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …

Nowadays, customers have become more interested in the quality of service (QoS) that
organizations can provide them. Services provided by different vendors are not highly …

The knowledge-based economy has drawn increasing attention recently, particularly in
online shopping applications where all the transactions and consumer opinions are logged …

Due to market deregulation and globalisation, competitive environments in various sectors
continuously evolve, leading to increased customer churn. Effectively anticipating and …

The credit card customer churn rate is the percentage of a bank's customers that stop using
that bank's services. Hence, developing a prediction model to predict the expected status for …

Showcasing has become complicated over the most recent multi decade with the
presentation of Artificial Intelligence. Artificial Intelligence Promoting is a strategy of ideally …

Technological changes have helped the methodology of execution where we can examine
the sector in addition to the manner enterprise is carried out. Productive development has …

Until recently, traditional machine learning techniques (TMLTs) such as multilayer
perceptrons (MLPs) and support vector machines (SVMs) have been used successfully for …

This study aims to predict customer churn in influencer commerce. As influencer commerce
is a form of e-commerce, influencers directly sell products by uploading website links on …

Marketing has become complex in the last one decade with the introduction of Artificial
Intelligence. Artificial Intelligence Marketing is a technique of optimally utilizing technology to …