Amalgamation of customer relationship management and data analytics in different business sectors—A systematic literature review
Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …
build a better relationship with the customers to cater to their individual needs and thus …
[PDF][PDF] Machine-learning techniques for customer retention: A comparative study
SF Sabbeh - … Journal of advanced computer Science and …, 2018 - pdfs.semanticscholar.org
Nowadays, customers have become more interested in the quality of service (QoS) that
organizations can provide them. Services provided by different vendors are not highly …
organizations can provide them. Services provided by different vendors are not highly …
A computational model to predict consumer behaviour during COVID-19 pandemic
F Safara - Computational Economics, 2022 - Springer
The knowledge-based economy has drawn increasing attention recently, particularly in
online shopping applications where all the transactions and consumer opinions are logged …
online shopping applications where all the transactions and consumer opinions are logged …
A Review on Machine Learning Methods for Customer Churn Prediction and Recommendations for Business Practitioners
Due to market deregulation and globalisation, competitive environments in various sectors
continuously evolve, leading to increased customer churn. Effectively anticipating and …
continuously evolve, leading to increased customer churn. Effectively anticipating and …
Machine learning to develop credit card customer churn prediction
The credit card customer churn rate is the percentage of a bank's customers that stop using
that bank's services. Hence, developing a prediction model to predict the expected status for …
that bank's services. Hence, developing a prediction model to predict the expected status for …
Research and Innovation to Market Development: Artificial Intelligence in Business
Showcasing has become complicated over the most recent multi decade with the
presentation of Artificial Intelligence. Artificial Intelligence Promoting is a strategy of ideally …
presentation of Artificial Intelligence. Artificial Intelligence Promoting is a strategy of ideally …
Unlocking the power of artificial intelligence and machine learning in transforming marketing as we know it
Technological changes have helped the methodology of execution where we can examine
the sector in addition to the manner enterprise is carried out. Productive development has …
the sector in addition to the manner enterprise is carried out. Productive development has …
Experimental analysis of hyperparameters for deep learning-based churn prediction in the banking sector
E Domingos, B Ojeme, O Daramola - Computation, 2021 - mdpi.com
Until recently, traditional machine learning techniques (TMLTs) such as multilayer
perceptrons (MLPs) and support vector machines (SVMs) have been used successfully for …
perceptrons (MLPs) and support vector machines (SVMs) have been used successfully for …
Customer churn prediction in influencer commerce: An application of decision trees
S Kim, H Lee - Procedia Computer Science, 2022 - Elsevier
This study aims to predict customer churn in influencer commerce. As influencer commerce
is a form of e-commerce, influencers directly sell products by uploading website links on …
is a form of e-commerce, influencers directly sell products by uploading website links on …
[PDF][PDF] Transforming marketing with artificial intelligence
P Jain, K Aggarwal - International Research Journal of …, 2020 - researchgate.net
Marketing has become complex in the last one decade with the introduction of Artificial
Intelligence. Artificial Intelligence Marketing is a technique of optimally utilizing technology to …
Intelligence. Artificial Intelligence Marketing is a technique of optimally utilizing technology to …