The demand-what-you-want strategy to service recovery: achieving high customer satisfaction with low service failure compensation using anchoring and precision …
N Kron, J Björkman, P Ek, M Pihlgren… - Journal of Service …, 2023 - emerald.com
Purpose Previous research suggests that the compensation offered to customers after a
service failure has to be substantial to make customer satisfaction surpass that of an error …
service failure has to be substantial to make customer satisfaction surpass that of an error …
[HTML][HTML] Манипулятивный потенциал когнитивных искажений в рекламных текстах
ИА Кузнецова, ЕС Глухова - Коммуникативные исследования, 2024 - cyberleninka.ru
Необходимость повышения осознанности медийного адресата обусловлена
усиливающимся влиянием медийного дискурса на общественное сознание, что …
усиливающимся влиянием медийного дискурса на общественное сознание, что …
[PDF][PDF] Cognitive marketing and strategic drift: an exploration of cognitive bias in marketing decision-making
BK Al-Hadrawi, AR Jawad - 2024 - researchgate.net
In the dynamic landscape of modern marketing, decision-making processes play a pivotal
role in shaping organizational strategies and outcomes. This theoretical study delves into …
role in shaping organizational strategies and outcomes. This theoretical study delves into …
Impacto de las marcas automotrices chinas y su participación en el mercado del segmento de automóviles seminuevos en Ambato
NS Cevallos Lascano - 2024 - repositorio.uta.edu.ec
La industria automotriz china tiene un incremento dentro del Ecuador y principalmente en el
centro del país, Ambato; siendo una cuidad netamente comercial, mantiene un aumento en …
centro del país, Ambato; siendo una cuidad netamente comercial, mantiene un aumento en …
The Power of Message Framing: Gaining insights into the interplay between message framing, product types, and regulatory focus on the willingness to buy.
N Pagée - 2023 - essay.utwente.nl
Within the dynamic landscape of marketing persuasion, crafting advertisements that not only
capture the attention of consumers but also drive them to undertake action is a challenging …
capture the attention of consumers but also drive them to undertake action is a challenging …
The Perception and Influence of Advertisements of selected animal agricultural products on Consumers in Switzerland
A Garibay - 2023 - digitalcollection.zhaw.ch
Advertisements appear in many areas of everyday life, and their goal is to influence the
consumer's decision to buy and thus gain either new consumers or heighten the sales and …
consumer's decision to buy and thus gain either new consumers or heighten the sales and …
[HTML][HTML] Особенности использования когнитивных искажений в нативной рекламе
ЕС Глухова - Филология: научные исследования, 2024 - cyberleninka.ru
Целью исследования является обнаружение когнитивных искажений, внедренных в
тексты рекламных статей нативной рекламы, для оказания скрытого воздействия на …
тексты рекламных статей нативной рекламы, для оказания скрытого воздействия на …
Leder kompensation för servicefel till olika grad av kundnöjdhet beroende på hur kompensationen uttrycks? En enhetseffekt i dagligvaruhandeln
B Alkhalaf, K Åberg - 2023 - diva-portal.org
Metod: 204 respondenter fick besvara en enkätstudie som baserades på ett fiktivt scenario
av ett servicefel i dagligvaruhandeln. Designen är ett faktoriellt experiment med tre …
av ett servicefel i dagligvaruhandeln. Designen är ett faktoriellt experiment med tre …
[PDF][PDF] Enhancing the Customer Journey with Behavioural Economics
S Fischer - Business Review, 2022 - researchportal.hkr.se
Behavioural economics is a research field that analyses the impact of cognitive factors on
decision making. Especially the concept of cognitive biases, which researches how …
decision making. Especially the concept of cognitive biases, which researches how …
Discloure of Free Trial experience Via Hyperbolic Discounting and Endowment Tendencies
KK EROL - SSRJ| Social Sciences Research …, 2023 - socialsciencesresearchjournal.com
It is known that each individual has different personality traits as well as different
psychological biases. These cognitive biases are effective in many purchasing and …
psychological biases. These cognitive biases are effective in many purchasing and …