Purpose Previous research suggests that the compensation offered to customers after a
service failure has to be substantial to make customer satisfaction surpass that of an error …

Необходимость повышения осознанности медийного адресата обусловлена
усиливающимся влиянием медийного дискурса на общественное сознание, что …

In the dynamic landscape of modern marketing, decision-making processes play a pivotal
role in shaping organizational strategies and outcomes. This theoretical study delves into …

La industria automotriz china tiene un incremento dentro del Ecuador y principalmente en el
centro del país, Ambato; siendo una cuidad netamente comercial, mantiene un aumento en …

Within the dynamic landscape of marketing persuasion, crafting advertisements that not only
capture the attention of consumers but also drive them to undertake action is a challenging …

Advertisements appear in many areas of everyday life, and their goal is to influence the
consumer's decision to buy and thus gain either new consumers or heighten the sales and …

Целью исследования является обнаружение когнитивных искажений, внедренных в
тексты рекламных статей нативной рекламы, для оказания скрытого воздействия на …

Metod: 204 respondenter fick besvara en enkätstudie som baserades på ett fiktivt scenario
av ett servicefel i dagligvaruhandeln. Designen är ett faktoriellt experiment med tre …

Behavioural economics is a research field that analyses the impact of cognitive factors on
decision making. Especially the concept of cognitive biases, which researches how …

It is known that each individual has different personality traits as well as different
psychological biases. These cognitive biases are effective in many purchasing and …