With the rapid growth of e-commerce, businesses face the challenge of optimizing their
strategies to attract and retain customers, while avoiding the common pitfall of burning …

Dalam beberapa tahun terakhir, perkembangan bisnis industri kedai kopi cukup baik. Hal ini
mendorong banyak pengusaha untuk memulai atau membuat bisnis baru atau memperluas …

Recently, scholars suggested that brands can leverage their sales by developing
advertisements through identifying the particular cultural orientation associated with …

This study delves into sustainable buying behaviour for refurbished electronic goods in
India, driven by the increasing importance of sustainable consumption. It aims to identify key …

In the current era of modernization, advertising is very important for a marketing process.
Various types of media can be used to advertise, one of which is on the YouTube platform …

This study delves into sustainable buying behaviour for refurbished electronic goods in
India, driven by the increasing importance of sustainable consumption. It aims to identify key …

No previous contagion outbreak, including the Spanish Flu, has impacted the markets as
manifestly as the COVID-19 pandemic. Such “Acts of God”(henceforth referred to as AOG) …

The main objective of this research was to investigate the moderating role of brand
reputation in the relationship between perceived risk and customers' behavior in online …

Tujuan dari penelitian ini adalah untuk mengetahui apakah brand association, brand loyalty,
country of origin, perceived quality dan price secara langsung mempengaruhi purchase …

This research aims to examine the effect of online consumer behavior on online purchase
interest and brand trust on online purchase interest. The objects are physical stores which …