Understanding product returns: A systematic literature review using machine learning and bibliometric analysis

QH Duong, L Zhou, M Meng, T Van Nguyen… - International Journal of …, 2022 - Elsevier
Product Returns (PR) are an inevitable yet costly process in business, especially in the
online marketplace. How to deal with the conundrums has attracted a great deal of attention …

What factors drive the purchase of paid online courses? A systematic literature review

L Ma, SP Sharif, KW Khong - Journal of Marketing for Higher …, 2024 - Taylor & Francis
Despite a surge of empirical work on paid Massive Open Online Courses (MOOCs), a review
of factors that drive the sales of them remains unexplored. The study aims to consolidate the …

What drives consumers' purchase intention of online paid knowledge? A stimulus-organism-response perspective

S Zhou, T Li, S Yang, Y Chen - Electronic Commerce Research and …, 2022 - Elsevier
With the prosperity of the online knowledge payment market, obtaining knowledge through
purchasing has become increasingly popular. The purpose of this paper is to determine the …

Effect of linguistic disfluency on consumer satisfaction: Evidence from an online knowledge payment platform

J Zhang, X Li, J Zhang, L Wang - Information & Management, 2023 - Elsevier
The popularity of online knowledge payment platforms enables online users to disseminate
paid knowledge via voice communication. However, such communication provided by users …

Developing a brand heritage model for time-honoured brands: extending signalling theory

H Song, JH Kim - Current Issues in Tourism, 2022 - Taylor & Francis
Numerous time-honoured brands have been authenticated by governments and other
organizations; however, there is little understanding of this special but important type of …

The “holiday effect” in consumer satisfaction: Evidence from review ratings

L Deng, Q Ye, DP Xu, F Sun - Information & Management, 2023 - Elsevier
This study explores whether and how a holiday effect exists in consumers' review rating
behavior, which is well explained by expectancy-disconfirmation theory (EDT). After utilizing …

But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products

Y Wang, X Xu, CA Kuchmaner… - Journal of Consumer …, 2023 - Wiley Online Library
Consumers are choosing to purchase food products from retailers through online channels
rather than brick‐and‐mortar channels. While online reviews play a crucial role in …

What factors influence grassroots knowledge supplier performance in online knowledge platforms? Evidence from a paid Q&A service

Q Zeng, W Zhuang, Q Guo, W Fan - Electronic Markets, 2022 - Springer
The popularity of online paid knowledge platforms offers opportunities for massive
grassroots knowledge suppliers to participate in knowledge sharing services and get …

From free to paid: Effect of knowledge differentiation on market performance of paid knowledge products

X Li, J Zhang, J Zhang - Information Processing & Management, 2023 - Elsevier
Exploring the factors that affect the market performance of paid knowledge products is of
great importance for knowledge payment platforms. Drawing on the sensations-familiarity …

The role of influencer endorsements in users' willingness to pay for knowledge products: An empirical investigation

X Chen, AYK Chua - The Elgar companion to information …, 2024 - elgaronline.com
Digital influencers are online celebrities who have accumulated a sizeable following via
social media (Chen & Chua, 2021). Considered trustworthy sources by people who follow …